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When searching for a great loan to buy a dream home, homebuyers turn to businesses like yours. Homebuyers no longer comb through the Yellow Pages to find a loan officer. They use search engines. Not putting enough effort into search engine optimization (SEO) can put you at a disadvantage. The good news, however, is that you can get started with SEO today and start getting excellent opportunities. Our team at dNovo Group is happy to help you get started at the right tempo. Here are a few tips we recommend you use when it comes to mortgage broker SEO.


Integrate the right keywords in your website

Having high-quality content on your website is not enough. Search engines focus on relevant terms on your website to rank it. If you don’t optimize your pages consistently, Google will not crawl and index your site. As a result, your website will not appear in search results. This means only people with your web address will be able to find your website.

Keywords are what trigger your website to appear in the search results. Using keyword research tools, you will be able to discover keywords that will help your website rank better. Long-tail keywords with at least three words are the best. You must, however, never overuse keywords as that will lead to keyword stuffing and hurt your rankings.


Optimize the title and header tags

The title tag is the title that users see in search results, whereas the header tag is what they see on top of your web page. The title tag is used by both search engines and audiences to determine the relevance of your website. Keep the title tag within 60 characters, include the core keyword towards the beginning, and use power words like fantastic and terrifying. For the header tag, include the core keyword, match the header tag to the user’s search intent and create a header that offers more information than the title tag.


Make sure your pages load properly and fast

You may have the best content and services, but you will lose visitors if your web pages don’t load properly. Use the Google PageSpeed Insights to check the load time of your website. You also have to ensure the pages are mobile-friendly, the navigation works effortlessly and include a call to action. Pages that work properly offer a better user experience.


Create quality content to drive more traffic

Thinking about the common questions homebuyers ask loan officers will help come up with content topic ideas. Create content that answers the most frequently asked questions. Visiting your competition’s website will also give some ideas on what to write about. You can create content in the form of videos, podcasts, blogs, infographics or combine two or all of these formats.


Do local SEO

Last but not least, to attract local home buyers, you have to do local SEO. Start by optimizing for local keywords and include a location to help people find you in their area. You then need to claim Google My Business listing.